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It's been less than a year since he bought it, and Elon Musk's Twitter is already well on its way to suffering a fate worse than death — irrelevance. How you do a turnaroundIn the early days of Musk's Twitter takeover, I told you he was overpaying for the company. Unfortunately for Twitter, Musk is not a traditional turnaround guy. Maybe, to Musk, that's a crusade worth sacrificing the very thing that makes Twitter special. Maybe this is the site Musk wanted in the first place.
Persons: It's, Elon, irrelevance, Musk, Ron DeSantis, Rihanna, Mark Zuckerberg's Meta, Alexandria Ocasio, Cortez, Jennifer Lopez, Steph Curry, Donald Trump's, he's, tweeting, Vicki Bryan, Bond Angle, Goldman Sachs, Twitter hadn't, Linda Yaccarino, That's, Bryan, Morgan Stanley, what's, Jack Dorsey, , Instagram, Lina Khan, hasn't, Meta, Zuckerberg, he'll, Linette Lopez Organizations: Elon Musk's Twitter, Gov, Twitter, Super, Metropolitan Transportation Authority, MTA, Oracle, Google, Fidelity, Wall Street, Pew Research, Pew, Federal Trade Commission, Meta Locations: Florida, Alexandria, New York
Whatever you might think of Twitter, it's hard to watch Elon Musk clumsily flay it alive to "save it." Having observed Musk in action for years there is one troubling option I suspect he may pursue: raid Tesla. But siphoning cash from Tesla, Musk's only profitable company, just as serious competition is toppling its dominance, should concern Tesla's investors. And given his obsession with Twitter, they may well ask: How far will Elon go to save Twitter at Tesla's expense? Tesla's stock is down more than 50% this year — evaporating nearly $700 billion in market-cap value since its peak in late 2021.
Whatever you might think of Twitter, it's hard to watch Elon Musk clumsily flay it alive to "save it." But siphoning cash from Tesla, Musk's only profitable company, just as serious competition is toppling its dominance, should concern Tesla's investors. And given his obsession with Twitter, they may well ask: How far will Elon go to save Twitter at Tesla's expense? How Musk could use Tesla to try and save TwitterMusk cobbled together his Twitter funding primarily by selling off a major chunk of his stock in Tesla and taking out huge loans. Saving Twitter won't kill Tesla anytime soon, and Twitter might not survive unless it does, but Musk is draining Tesla's capacity to weather what could be its toughest challenges ahead.
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